In recent years, the rapid development of the beverage industry and its prospects for a broad range of consumer market has attracted many world-renowned brand beverage manufacturers, many multinational companies with solid financial resources and rich experience in the operation of the market through the acquisition of domestic famous brands or joint venture, a sole proprietorship diverted the domestic market.  At present, China's beverage industry has diversified pattern began to show, beverage variety has been developed into a single soft drinks including carbonated drinks, fruit juice drinks, vegetables Shideng 10 categories, while developing and regulating functional beverage production, encourage the adoption of merger and reorganization , financing, and other means to cultivate large beverage enterprise groups to achieve industrial upgrading.  Energy consumption and production of energy-saving, environmental protection production.
 
Beverage diversified development trend will go through in the "11th Five-Year Plan" period.  The next five years China will adjust the beverage industry structure, and continue to raise the total production at the same time, focusing on the development of fruit and vegetable juice drinks, vegetable protein drinks and tea drinks, and other products, the development of an appropriate bottle (LP) with drinking water, such as carbonated cola lower the proportion of beverages, development and regulation of functional beverage production, encourage the adoption of merger, restructuring, financing and other means to cultivate large beverage enterprise groups to achieve industrial upgrading.
 
Increase the proportion of functional drinks
 
Functional drinks to continue to increase the number of products (especially with Yijun varieties), and dairy products into the concept in the field to juice; juice and juice drinks will add one or more vitamins and minerals; In addition, the juice drinks and dairy drinks, juice drinks and energy drinks will be more fuzzy boundaries.
 
Enhanced features including active components of lactic acid bacteria, such as micro-organisms and soybeans, anthocyanins (useful on the retina), lycopene (capture free radicals), and aloe and collagen material (beneficial to the skin).  Vitamins and minerals to strengthen that fruit juice and juice drinks in the enhanced function of antioxidant vitamins (A, C, E), calcium, vitamin B-Series and cellulose.  Juice "low" refers to low-sugar and low heat, mainly by reducing sugar and calorie content, add no sweeteners nutrition can be realized.
 
The declining proportion of carbonated beverages
 
China Beverage Industry Association information: For our country the status of the entire beverage industry, the 2006 product variety in the structure of major changes, as the traditional one of the three main varieties of bottled drinking water reduced the proportion of first time, 1 to November its share of 37.7 percent over the previous year, fell 3.17 percent.  Two other traditional varieties, fruit juice, juice drinks and carbonated beverages respectively, the proportion of the same period last year rose 2.46% and 1.67% decline.

 "This result was mainly due to the phenomenon of other varieties of high-speed development, it also shows that the future of the beverage industry restructuring of a major trend." China Beverage Industry Association Secretary-General Diaoeli said.
 According to the plan, the future of China's beverage industry's regional distribution, in the Fruit district will focus on the development advantages juice and juice beverage processing enterprises in the Yangtze River Delta, Pearl River Delta region, as well as major cities, focusing on cultivating tea drinks, health drinks, the motor function of beverages and fruit juice processing enterprises, in the southwest of excellent water conditions, and South Africa, focus on the development of natural mineral water, purified water, tea and other beverages processing enterprises.  "
 
Concentrated on the product, the 2006 information, carbonated drinks and bottled water, the two industries, product concentration is very high, 14% of the carbonated drinks number of enterprises in the national beverage 21 per cent of the total, the number of enterprises in bottled drinking water the industry-wide 25.6%, but it accounted for nearly 60 per cent of the national total.
 
At present, the global soft drink sales have more than 192 billion US dollars, an annual growth rate of 7%.  Soft drinks market in North America and Western Europe, respectively of the world's total sales of 38% and 24%.  From the variety of soft drinks, carbonated drinks dominate the world for 54 per cent of total sales, followed by fruit juice and mineral water, which accounted for 18.5 per cent and 13.6 per cent. 
 
As at end of December last year, total size of soft drink manufacturing enterprises number 1067.  Among them, drinking water manufacturing, Guancaishi Guancaishi beverages and the largest number of manufacturing enterprises, which accounted for 30.08% and 26.24%, followed by the manufacturing industry for carbonated drinks, milk drinks and vegetable protein beverage manufacturing, materials and other soft drinks tea drinking manufacturing, solid beverage manufacturing.
 "One is the ratio of the three species on the decline, there is, the proportion of the output of top six provinces and municipalities over the same period last year are on the decline, that our regional distribution in the increasingly reasonable." Diaoeli believe that the most important reason is that Because of the rapid development of other varieties.  It is learnt that the proportion of the first bottled water in a relatively large reduction, 1 to November its share is 37.7%, than the same period last year declined by 3.17 percent.  Fruit juices and juice drinks in the proportion of 1 to 11 months of 20% over the same period last year rose 2.46%.  Carbonated drinks in 1-10 months higher than the same period last year decreased by 1.67%.
 
Diversification into pattern
 
The "11th Five-Year" plan, Pepsi cola major production companies related to the person in charge of the media, said in an interview with China's beverage business strength continues to grow, people's consumption capacity is improving, especially the township people's consumption capacity of upgrade, the growth of the beverage industry will have great role in facilitating.  The company has been in China focus on the diversity of its functionality will be good drinks is the introduction of a Lok brand in order to meet the needs of different consumers.  "
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