Through mergers and acquisitions, completed the reunification goal consumer base from the city's 300 million consumers to second and third line cities and the rural market of 10 million consumers and the expansion of the transition.
Recently, the reunification of frequently heavy attack, Happy Valley enclosure - Jianlibao acquisitions, joint Hualong, equity participation, as well as halfway Wandashan abortion shares Huiyuan juice, the series of moves aroused widespread concern in the industry, to a unified Why ever sound, style and careful expansion has become so crazy?
Beverage industry trend is clear: the future development of China's beverage market will be the pattern of both series is five drinks (carbonated drinks, purified water and mineral water, tea drinks, fruit juice drinks and functional beverages), as well as the correlation between the portfolio breakdown innovation , the birth of a revolutionary new beverage is unlikely, and general category it is difficult to form new climate, more able to shake the mainstream products on the market, the diversity of the brand will be the future development of the beverage industry mainstream. In addition, the city has nearly saturated the front line, the limited potential for further development, a growing number of enterprises started to enter Ersanxian urban and rural markets, to the depth of market development is the general trend.
It can be said that the reunification of the beverage industry that is the future direction before choosing this competition now in a crucial period of alliance, Happy Valley enclosure. Jianlibao future acquisition of a unified product line extension of the basis for Jianlibao orange honey soft drinks fill a unified carbonated drinks category gaps, and an increase of the "two music" to counter the weight, and rural-based Jianlibao sales network and 1.6 million tons of beverage production capacity is the value of unity. A similar, unified shareholding and would like to share the Wandashan Huiyuan juice in the short term is to enrich their own product line. Ruyuan Wandashan has a huge base and the urban and rural-based channels, through the Naiyuan Wandashan advantage of the unified its new lactic acid bacteria beverage products "Robbie more" has been listed in the country, by virtue of the product sentiment into a annual growth rate of 30 per cent of the lactic acid bacteria beverage market. Had to share Huiyuan juice, unified phase is a high level of pure fruit juice beverage market. As for the joint Nissin Hualong intent is clear: reunification is taken in two, three market channels control capabilities, Nissin Hualong has 11 sales, 63 branch offices, 280 business department, the sales staff over 4,000 people , the 600,000 sales outlets. Thanks to a series of generous layout, its rich unified product line, enhanced with the major competitors, in particular old opponent Kangshifu Game chips, the most important thing is through mergers and acquisitions, completed the reunification goal consumer base from the city 300 million consumers in the second and third line cities and the rural market of 10 million consumers and the expansion of the transition.
In fact, the trend is both a category of diversified beverage manufacturers face of China's growing market category stability and active measures taken in response, but also sharing the risk of operating a wise choice. Carbonated drinks giant Coca-Cola in China has accelerated the pace of development of a multi-faceted, non-carbonated beverage products is becoming its new business growth. In late 2005, Coca-Cola announced that the local beverages "health workshops," form strategic partners, it sounded to enter the field of tea drinks sounded.
On a global scale, such as China, India and Brazil, these large population, rapid economic development of the country will become a major multinational corporations battleground. Their common feature: In addition to the existing small portion of high-end consumer groups outside the huge mass of low-end consumer groups are formed and flourish. So this not only in the beverage industry, the industry is also in Japan that can say that the entire area of fast moving consumer goods will be waging depth to the market to join the ranks of development, the only difference may only have the time difference. Coca-Cola, Pepsi, Nestle, Watson, Procter & Gamble, Wal-Mart, Unilever, Kodak…… long familiar, the famous enterprises have Libingmoma have even seized the opportunity. We value the scale of the operation is to bring the benefits of after.
In short, the reunification of the reasons for a series of mergers and acquisitions is not the impulse to act, these actions are contrary to conform to the trend of the beverage market, the reunification initiative is to seize the opportunity and meet challenges. Can be predicted, many beverage enterprises in the short term in order to form the diversified category or fast into Ersanxian not familiar with the market, there will be a powerful combination. The merger between enterprises or mutual shareholding will set off a new upsurge in corporate mergers or others or by others on the merger, no characteristics or competitive advantage will be shuffling out. Beverage industry competing era is approaching!
