In recent years, Anxi County through deepening the implementation of brand strategy, brand protection system, and build a strong foundation of brand culture, production base, and continue to explore ways to brand development, promote sound development of the tea industry.

In the establishment of brand protection system, drawn up Anxi County, "Anxitieguanyin" geographical indications certification rules and the use and management of the exclusive right to use license system, the establishment of networks and trademark rights that trademark counterfeiting rights team.  At present, there are 55 tea enterprises will be able to prove that with the right standards. 
 
In the brand-building culture, Anxi County billion into the strengthening of geographical indications certification mark of publicity and promotion, recommended annually to the enterprises 5-8 home tea brand, guide and encourage enterprises create brands, focusing on cultivating brand products cluster.  At the same time, the county has further solidified brand production basis, starting in 2005, invested 3 million yuan each year, building the ecological environment protection of tea; build two national tea quality inspection center, and strengthen tea detection; implementation of the "pesticide prescription single" system, Tea increase the promotion of the application of pesticides; tea industry in the implementation of the training project million people each year for training 15,000 officers tea.  In addition, Anxi County actively explore the development of brand new path.  In the province and other provinces in major cities set up Tea Association branch, industry self-regulation play a role in formation of village-level cooperatives tea industry.  Currently, the county has four Chinese well-known trademarks, famous five, 11, well-known trademarks, tea industry revenue in the per capita net income of farmers throughout the country of more than 60 per cent.